Media captionJon Bon Jovi's music video shows him practising his Mandarin pronunciation Jon Bon Jovi has become the latest Western pop star to woo the Chinese market, singing what is arguably the most famous Chinese love song ever. The BBC analyses his attempt., set in a recording studio, starts in soft focus as the soulful opening strains of The Moon Represents My Heart cue up. Then, Jon Bon Jovi's familiar gravelly voice fades in. 'Ni wen wo ai ni you duo shen, wo ai ni you ji fen.' Croons the American rock star in somewhat intelligible Mandarin. 'Jon put a lot of thought on choosing the right song for his Chinese fans,' on his website announcing the video.
Shot through the heart. The plaintive ballad, popularised by in 1977, is sung from the perspective of a woman whose love is being questioned - her answer is that her love is as eternal as the moon. Image copyright China Foto Press Image caption A Hubei TV station staged a promotional stunt for its variety show on Wednesday with male actors playing the role of the Cowherd on the streets of Wuhan city The other Valentine's Day is Yuanxiao Festival, which marks the end of the traditional Lunar New Year celebrations. Crowd-pleaser It's no coincidence that the video was released ahead of Jon Bon Jovi's Asia tour in September, where he'll be playing in China for the first time. He is also performing in other places with significant Chinese populations such as Macau, Taiwan, Singapore and Malaysia.
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While Western pop stars regularly play in Asia, it's rare for them to sing in Mandarin - but it's a guaranteed crowd-pleaser and helps to boost their profile. In February 2013, Celine Dion wowed audiences when she for the CCTV Chinese New Year Gala. It is said to be the most watched television show in the world, with hundreds of millions in mainland China and Mandarin speakers in other countries tuning in every year. Image copyright Getty Images Image caption Celine Dion is best known in China and elsewhere in Asia for her 1997 hit My Heart Will Go On Just speaking in Mandarin is enough for a Western personality to win fans over in China, as Facebook founder Mark Zuckerberg found when he spoke to university students in October - though 'Quite sincere' So how have the Chinese taken to Jon Bon Jovi's attempt? It hasn't generated much buzz on microblogging network Weibo - yet - but initial reviews appear to be positive, with many moved by his attempt to sing in Mandarin.
The music video features several shots of the 53-year-old looking stumped as he ploughs through the song and practises his pronunciation. At one point, a woman who appears to be his Mandarin tutor gives him an encouraging thumbs-up. 'Bon Jovi's too hardworking, he's given us Chinese fans a nice Qixi surprise.
You can see in the video that he's continually trying to get the lyrics right, it's quite sincere,' noted popular Weibo blogger Eargod. Other fans were more circumspect.
Said user Zhufuaguai: 'Even though it sounds horrible, it's still Bon Jovi - and that's enough for me.'